Harvest Snaps
In the summer of 2017, I was hired as a designer at Calbee North America to provide additional help with the re-design of their primary brand, Harvest Snaps. Previously, they had only worked with external agencies to tackle their design needs and by having me working in-house alongside their marketing team, we were able to create a quicker turn-around and increase the marketing team’s involvement in the design process.
During my time at Calbee, I designed print ads, in-store displays, signage, coupons, and other promo material (samples shown below). Additionally, I was involved with the refresh of the logo and packaging design of the Harvest Snaps brand. I’m happy to say that after the summer was over and I returned to Indiana University, they decided to continue working with me as a freelancer and have remained one of my primary clients to this day.
