Walmart + World Cup

Walmart+ sponsored the 2022 World Cup and wanted to create a Twitter campaign that would run during the two final games in Qatar. Their ask was simple: promote the savings of the service by giving away free Walmart+ memberships in an earned-first, creative way. This led to the idea of giving away the memberships, via tweet, every time a goalie made a save in the game.

The results were exciting, with our tweets totaling over 2 million impressions and 18,000 engagements during the two games. This was one of Walmart’s most successful Twitter campaigns to date and a blast to make.

#WorldCup fans say it with us: pic.twitter.com/TzyLvyCtrG
— Walmart (@Walmart) December 18, 2022

We've all committed this foul ... #WorldCup pic.twitter.com/jEqvlxS1Ie
— Walmart (@Walmart) December 18, 2022

We summoned another goalie save, & now you could save $1300!* #WalmartPlusSaves

First 100 to enter here: https://t.co/S1p4QOISrv score a FREE annual Walmart+ membership. Stnrd text & data rates may apply. No pur nec. 18+ Ends 12/18. Rules: https://t.co/s9qrcnI9Qq #Sweepstakes pic.twitter.com/WaqI5NY1TT
— Walmart (@Walmart) December 18, 2022

An undisclosed source has informed us Smiley will be subbing in the 2nd half. pic.twitter.com/PwyzQ1uGgY
— Walmart (@Walmart) December 18, 2022

That save might've just scored you free grocery delivery!* #WalmartPlusSaves

First 100 to enter here: https://t.co/cBSHHG3c5q score a FREE annual Walmart+ membership. Stnrd text & data rates may apply. No pur nec. 18+ Ends 12/18. Rules: https://t.co/s9qrcnZLf0 #Sweepstakes pic.twitter.com/c1l1TdH2Iz
— Walmart (@Walmart) December 17, 2022

Game on 🇭🇷 vs 🇲🇦

We’re giving away 100 FREE annual Walmart+ memberships anytime a 🥅 is saved, because Walmart+ can save you $1300 a year!* #WalmartPlusSaves
Follow us!
Stnrd text & data rates may apply. No pur nec. 18+ Ends 12/18. Rules: https://t.co/tGnkMScGJu #Sweepstakes pic.twitter.com/aYP2VpSPAw
— Walmart (@Walmart) December 17, 2022

The cardio of these players is no joke... they must have done a lot of laps at the store
— Walmart (@Walmart) December 18, 2022

Ole ole ole! 🇦🇷 says no way. We say FREE Walmart+ memberships. #WalmartPlusSaves

First 100 to enter here: https://t.co/L0KNz7TL7A score a FREE annual Walmart+ membership. Stnrd text & data rates may apply. No pur nec. 18+ Ends 12/18. Rules: https://t.co/s9qrcnZLf0 #Sweepstakes pic.twitter.com/JhKttKVHlz
— Walmart (@Walmart) December 18, 2022

Well, that was fun. Let’s do it again!
We’ll be back tomorrow during the finals with more FREE Walmart+ memberships to give away.⏰ Follow along with us! #WalmartPlusSaves

Stnrd text & data rates may apply. No pur nec. 18+ Ends 12/18. Rules: https://t.co/tGnkMSdez2 #Sweepstakes pic.twitter.com/j0iIHJTnYt
— Walmart (@Walmart) December 17, 2022

ANNND the super saver award goes to YOU, our Walmart+ members. ⚽️

Thanks to all who entered & watched along with us! Even If you didn’t win, you still can sign up for a free 30-day Walmart+ membership trial: https://t.co/gKvlkRIIX1 #WalmartPlusSaves pic.twitter.com/Cu383nzS3H
— Walmart (@Walmart) December 18, 2022

Creative Direction: Mitch Delaplane, Whitney Riker, Javan Barton

Art Direction: Javan Barton
Copywriting: Whitney Riker, Javan Barton, Emily Charbonneau
Graphic / Motion Design: Javan Barton, Ivan Gomez, Kristin Simon